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- Hovhannisyan, Vardges; Bozic, Marin
- Agribusiness 2014 v.30 no.2 pp. 195-206
- retail marketing, etc ; brand name products; demand elasticities; market power; milk; milk prices; models; motivation; United States; Show all 9 Subjects
- ... Superelasticity of demand offers a quantitative measure of demand curvature which is an important consideration in firm pricing decisions. We derive superelasticity analytic formulations for logit and random coefficient logit (RCL) demand models that can be used to shed light on firm incentives to alter price, firm cost pass‐through, and market power potential. We use the RCL superelasticities tha ...