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- Thomas, Philip J.; Newby, Martin J.; Zwissler, Roger
- British food journal 2003 v.105 no.6-7 pp. 420-433
- Creutzfeldt-Jakob Syndrome; bovine spongiform encephalopathy; humans; issues and policy; mortality; prediction
- ... Assuming BSE causes vCJD, the numbers and characteristics of the vCJD outbreak are re-estimated using vCJD mortality data to the end of 2001. The results of the earlier analyses are confirmed. The mean mortality period is found to be less than ten years, with seven years the most likely figure; the number of human victims will be restricted to hundreds, even if the distribution turns out to be bim ...
- Lindgreen, Adam
- British food journal 2003 v.105 no.6-7 pp. 310-327
- bacon; bovine spongiform encephalopathy; case studies; food industry; marketing; supply chain
- ... Although it is often suggested that trust is an important construct in relationship marketing, there is only little empirical evidence of how, if at all, trust may be used as a valuable strategic variable. In the 1990s, the international food industry faced a number of serious challenges, most notoriously the mad cow disease. The present multiple case study, which is qualitative in nature, explore ...