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- Qing, Ping; Huang, Heng; Razzaq, Amar; Tang, Yifan; Tu, Ming
- Canadian journal of agricultural economics 2018 v.66 no.4 pp. 587-597
- agricultural products, etc ; Internet; consumer attitudes; consumer expenditure; emotions; Show all 5 Subjects
- ... Sellers’ responses to online negative consumer reviews (NCRs) have a marked effect on consumer purchasing intentions. In this study, we divide seller's responses to NCRs into two categories: rational responses and emotional responses. Through two separate studies, we examine the impact of sellers’ responses to online NCRs on consumer purchasing intention. Results reveal that product‐related NCRs r ...