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- Butler, JuliannaM.; Vossler, ChristianA.
- Environmental and resource economics 2018 v.70 no.2 pp. 545-564
- adults; artificial flavorings; foods; groceries; preservatives; public policy; willingness to pay; United States
- ... Motivated by a multitude of lawsuits and considerable public policy debate in the U.S., this study provides insight on the demand effects for an unregulated and potentially misleading phrase found on many grocery labels: “all natural”, and its common variations. Using a targeted sample of adult grocery shoppers, we employ an incentive-compatible approach to elicit the willingness to pay for a vari ...