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- Ardeshiri, Ali; Rose, John Matthew
- Food quality and preference 2018 v.65 pp. 146-163
- willingness to pay, etc ; beef; color; consumer preferences; decision making; eyes; fillets; food safety; issues and policy; logit analysis; purchasing; rump; steaks; white adipose tissue; China; Tasmania; Show all 16 Subjects
- ... The purpose of this paper is to determine which information cues on beef labels actually attract consumer interest. We applied a discrete choice experiment to investigate 1002 Australian consumer preferences and willingness-to-pay (WTP) for different beef products. Consumers were presented with a novel experiment in which they indicated “how many” they would purchase for mince, diced, roast, and f ...