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- Shin, Seongyeon; Yoon, Sung‐Wook
- International journal of consumer studies 2018 v.42 no.4 pp. 439-447
- marketing, etc ; consumer behavior; decision making; managers; models; motivation; questionnaires; social factors; structural equation modeling; surveys; Show all 10 Subjects
- ... This study suggests a rational framework to explain consumers’ decision to boycott. We proposed an instrumental boycott framework based on rational response to the offending behaviour of a target company. The hypotheses embedded within the research model are empirically evaluated. The data were collected by questionnaire survey, and structural equation modelling was utilized for data analysis. The ...