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- Yang, Chih-Hao, et al. Show all 2 Author
- Journal of cleaner production 2019 v.210 pp. 256-265
- business enterprises; business management; decision support systems; environmental markets; experts; marketing strategies; models; multi-criteria decision making; quality control; stakeholders; Taiwan
- ... Green marketing strategy has increasingly become a sustainable business operation goal, and Green Marketing Audit (GMA) is an effective measurement tool. In order to satisfy the green marketing quality assurance, the tight integration of green marketing missions, competition, stakeholders’ requirements, and business activities are necessary. This study focuses on the establishment of green marketi ...