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- Davis, Christopher; Blayney, Donald; Muhammad, Andrew; Yen, Steven T.; Cooper, Joseph
- Journal of food distribution research 2010 v.41 no.2 pp. 36
- yogurt; consumer demand; consumer preferences; consumer acceptance; contingent valuation; willingness to pay; consumer surveys; consumer attitudes; consumer expenditure; food prices; demand elasticities; sociodemographic characteristics; economic trends; marketing; market development; United States
- ... Among processed and manufactured dairy products marketed in the United States, yogurt has one of the shortest histories
and sharpest growth trends. To examine the socioeconomic factors associated with U.S. at-home yogurt demand,
a demand system is used to analyze three yogurt products. Findings suggest that own-prices have negative effects and
total expenditure has a positive effect on U.S. yogurt ...