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- Oenning, Eduardo José; Guimarães Junior, Djalma; Medeiros, Denise Dumke de
- Journal of food products marketing 2018 v.24 no.6 pp. 724-744
- color; consumer preferences; food industry; food packaging; foods; inventories; marketing strategies; tin; tomatoes; Brazil; Latin America
- ... Brazil is the largest producer and consumer of processed tomato products in Latin America. However, the consumption preferences related to this product are poorly studied. The aim of this study was to evaluate the influence of certain characteristics of processed tomato product packaging on Brazilian consumer preferences. The revised Personal Involvement Inventory (PII) and conjoint analysis (CA) ...