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- Cranfield, John
- Journal of food products marketing 2018 v.24 no.6 pp. 697-723
- Canadians; beef; bovine spongiform encephalopathy; cattle; consumer acceptance; prions; socioeconomics; surveys; Canada
- ... The 2003 discovery of bovine spongiform encephalopathy (BSE)-infected cattle in North America led to efforts to ensure the safety of beef produced in that region, and to some discussion regarding testing live cattle for the BSE prion. This article investigates consumer acceptance and valuation of beef from live cattle that have been voluntarily tested for BSE. Using data from an Internet-based sur ...