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- Hwang, Jungjin; Cranage, David A.
- Journal of foodservice business research 2015 v.18 no.5 pp. 520-535
- nutrition knowledge, etc ; college students; consciousness; consumers (people); fast food restaurants; fast foods; Show all 6 Subjects
- ... The purpose of this study is to investigate customers’ health perceptions of individual fast food menu items, according to their nutrition knowledge and health consciousness. The findings show that individual fast food menu items were perceived differently by respondents according to healthfulness. In addition, even though there were not significant differences for all fast food restaurants’ meals ...