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- Alavion, Seyed Jaber; Allahyari, Mohammad Sadegh; Al-Rimawi, Ahmad Shukri; Surujlal, Jhalukpreya
- Journal of international food & agribusiness marketing 2017 v.29 no.1 pp. 1-15
- agricultural products, etc ; attitudes and opinions; farmers; information services; marketing; models; private sector; professionals; purchasing; Show all 9 Subjects
- ... In this study, the authors used the theory of planned behavior (TPB) as a base model to determine how attitudes, subjective norms, and perceived behavioral control predict the intention of agricultural services professionals to adopt e-marketing of agricultural commodities. A convenient sample of 146 professionals from the public (n = 61) and private sectors (n = 85) were surveyed. Overall, result ...