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- Milkman, Katherine L.; Berger, Jonah
- Proceedings of the National Academy of Sciences of the United States of America 2014 v.111 no.Supplement 4 pp. 13642-13649
- audience assessment; communication skills; information dissemination; information exchange; scientists
- ... Why do members of the public share some scientific findings and not others? What can scientists do to increase the chances that their findings will be shared widely among nonscientists? To address these questions, we integrate past research on the psychological drivers of interpersonal communication with a study examining the sharing of hundreds of recent scientific discoveries. Our findings offer ...
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