Jump to Main Content
- Honkanen, Pirjo, et al. Show all 4 Authors
- Journal of food products marketing 2016 v.22 no.6 pp. 717-732
- attitudes and opinions; consumer surveys; exports; food consumption; marketing; sociodemographic characteristics; sushi; Japan; Norway
- ... This study focused on differences between uses and users of sushi and sashimi in Norway and Japan. The study was based on a consumer survey that was completed by a representative sample of 902 participants from Norway and 897 participants from Japan. The survey included questions about food consumption frequency, ways of sourcing sushi and sashimi and situational factors related to consumption. Pa ...