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- van Rompay, Thomas J.L., et al. Show all 4 Authors
- Food quality and preference 2011 v.22 no.1 pp. 17-23
- color; packaging; prices; product evaluation; supermarkets; taste; yogurt
- ... This study examines the influence of packaging design on taste impressions. Building forth on research addressing transfer effects of symbolic associations from one sense to another, in this study it was studied if, and to what extent, potency-related associations portrayed by shape curvature and color saturation of yoghurt packages transfer to subsequent taste experiences. Furthermore, the influe ...