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- Hasted, A., et al. Show all 6 Authors
- Journal of sensory studies 2016 v.31 no.1 pp. 34-49
- adults; commodity foods; consumer acceptance; consumer preferences; flavor; methodology; texture; variance; wheat; whole wheat bread
- ... Traditional preference mapping methods can suffer where groups of attributes with larger variances dominate the analysis, thus, detracting attention from attributes of potential importance as drivers of liking. This study compared traditional external preference mapping methods (PLS and PREFMAP) with a new method called PrefHMFA which is designed to control dominance of groups of high variance att ...