Jump to Main Content
- Baran, Dušan, et al. Show all 3 Authors
- Journal of cleaner production 2020 v.250 pp. 119466
- consumer behavior; demographic statistics; education; furniture; gender; income; marital status; multivariate analysis; ownership; purchasing; surveys; willingness to pay; youth; Czech Republic
- ... This research aims to take a step in measuring the strength of socio demographics to predict consumers’ behavior in purchasing eco-friendly furniture. This paper explores the influence of demographic factors such as age, gender, flat ownership, marital status and education on willingness to pay more for such products. A survey was conducted to collect quantitative data from a furniture store place ...