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- Folsche, Marloes, et al. Show all 4 Authors
- Appetite 2019 v.135 pp. 72-78
- cognition; marketing; prediction; taste; visual perception
- ... Based on the embodied cognition framework and research addressing transfer effects between visual perception and taste, the point of departure for this study is the widespread association between vertical orientation and connotations related to luxury and (economic) power. Specifically, this study tests whether vertical orientation not only affects impressions of product luxury, but also influence ...