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- Havlíčková, Anna, et al. Show all 5 Authors
- Journal of food products marketing 2018 v.24 no.4 pp. 441-455
- consumer attitudes; decision making; flavor; food labeling; gender; interviews; men; organic foods; women
- ... This paper aims to reveal consumer perceptions of organic food with a special emphasis on the labelling of organic products. The objectives were to find out, whether or not a significant difference between men´s and women´s perception existed. Two groups (88 subjects in the experimental group, 59 subjects in the control group) were shown various food labels; with organic product labelling (experim ...