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- Maaskant, Anna M., et al. Show all 5 Authors
- Food quality and preference 2018 v.70 pp. 32-39
- fruits; odors; sales; supermarkets; white wines
- ... Common sense assumes that supermarket sales of specific products are driven by the number of visitors and by their behavior during their visit. In addition, certain shopping ambiances probably stimulate a certain shopper behavior, resulting in more sales. Surprisingly, these relationships have rarely been experimentally tested in real-life supermarkets. Number of shoppers, shopper movement pattern ...