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- Penco, Lara, et al. Show all 3 Authors
- Sustainability 2017 v.9 no.11
- business enterprises; computer software; consumers (people); professionals; stakeholders; tourism
- ... Consistent with the extant management literature, mission statements are crucial for the sustainability and growth of any firms and have been considered to be a tool for the strategic management process. Despite the considerable attention awarded to this theme, the role of the mission statement in the strategic management of tourism firms has not been sufficiently highlighted. The present paper tr ...