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- Vizcaíno Hernández, María Isabel, et al. Show all 3 Authors
- Physiology & behavior 2019 v.200 pp. 130-138
- biometry; business enterprises; case studies; decision making; emotions; prices
- ... The dual aim of this research is, firstly, to analyze the physiological and unconscious emotional response of consumers to a new technological product and, secondly, link this emotional response to consumer conscious verbal reports of positive and negative product perceptions. In order to do this, biometrics and self-reported measures of emotional response are combined. On the one hand, a neuromar ...