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1. Greenwashing in hotels: A structural model of trust and behavioral intentions

Author:
Chen, Han; Bernard, Shaniel; Rahman, Imran
Source:
Journal of cleaner production 2019 v.206 pp. 326-335
ISSN:
0959-6526
Subject:
marketing,   etc   ; energy conservation; models; surveys;     Show all 4 Subjects
Abstract:
... This study developed a model linking perceived greenwashing, green trust, intention to revisit, intention to participate, and intention to spread negative word of mouth, based on Attribution Theory and Trust-Based Marketing Theory. A self-report survey utilizing two real green hotel practice scenarios (towel reuse vs. energy saving sign) was initiated. Results suggest that perceived greenwashing h ...
DOI:
10.1016/j.jclepro.2018.09.168

2. Served straight up: Effects of verticality cues on taste evaluations and luxury perceptions

Author:
van Rompay, Thomas J.L.; van Hoof, Joris J.; Rorink, Jens; Folsche, Marloes
Source:
Appetite 2019 v.135 pp. 72-78
ISSN:
0195-6663
Subject:
marketing,   etc   ; cognition; prediction; taste; visual perception;     Show all 5 Subjects
Abstract:
... Based on the embodied cognition framework and research addressing transfer effects between visual perception and taste, the point of departure for this study is the widespread association between vertical orientation and connotations related to luxury and (economic) power. Specifically, this study tests whether vertical orientation not only affects impressions of product luxury, but also influence ...
DOI:
10.1016/j.appet.2019.01.002

3. Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability

Author:
Schnack, Alexander; Wright, Malcolm J.; Holdershaw, Judith L.
Source:
Food research international 2019 v.117 pp. 40-49
ISSN:
0963-9969
Subject:
food marketing,   etc   ; computer simulation; computers; controllers; mice;     Show all 5 Subjects
Abstract:
... This study explores whether using immersive virtual reality technology (iVR) in a virtual simulated store (VSS) enhances perceived telepresence and usability compared to conventional desktop technology. Two experiments were carried out in a between-groups methodological design that involved a total of 111 participants who completed a simulated shopping trip. In the first experiment a conventional ...
DOI:
10.1016/j.foodres.2018.01.028

4. New perspectives for hexavalent vaccines

Author:
Obando-Pacheco, Pablo; Rivero-Calle, Irene; Gómez-Rial, José; Rodríguez-Tenreiro Sánchez, Carmen; Martinón-Torres, Federico
Source:
Vaccine 2018 v.36 no.36 pp. 5485-5494
ISSN:
0264-410X
Subject:
marketing,   etc   ; vaccination; vaccines; Europe;     Show all 4 Subjects
Abstract:
... With the increase in the number of routine vaccinations the development of pentavalent and hexavalent combination vaccines fitting the routine vaccination schedules became a necessity. In this respect, Europe has taken the lead in comparison with other world regions, and routine vaccination with pentavalent and hexavalent combinations including DTPa, Hib, HepB and IPV has been on European vaccinat ...
DOI:
10.1016/j.vaccine.2017.06.063

5. Commentary on the draft revised guideline on the environmental risk assessment of medicinal products for human use

Author:
Whomsley, Rhys; Brendler-Schwaab, Susanne; Griffin, Eadaoin; Jensen, John; Moermond, Caroline; Scholz, Birger; Nilssen, Laila Sortvik; Stemplewski, Henry; Roennefahrt, Ines
Source:
Environmental sciences Europe 2019 v.31 no.1 pp. 17
ISSN:
2190-4707
Subject:
marketing,   etc   ; European Union; environmental assessment; guidelines; humans; risk assessment; stakeholders;     Show all 7 Subjects
Abstract:
... Applicants for marketing authorisation for human medicinal products in the European Union must submit an environmental risk assessment which is assessed by assessors from the national competent authorities. The EMA guideline on the environmental risk assessment of medicinal products for human use came into effect on 1 December 2006. After 12 years’ experience with the guideline, the EMA has releas ...
DOI:
10.1186/s12302-019-0198-9

6. Branding in policy translation: How the Dutch Delta approach became an international brand

Author:
Minkman, Ellen; van Buuren, Arwin
Source:
Environmental science & policy 2019 v.96 pp. 114-122
ISSN:
1462-9011
Subject:
marketing,   etc   ; environmental science; international policy and programs; stakeholders;     Show all 4 Subjects
Abstract:
... This article explains the rise of the Dutch Delta Approach (DDA) as the Dutch trade-mark for exporting knowledge about adaptive delta management. We consider policy branding a specific tool for policy translation that can enhance our understanding of how policy is mobilised for international application. Using the concepts of policy translation and branding, we analyse and explain the translation ...
DOI:
10.1016/j.envsci.2019.03.005

7. Time orientation mediates the link between hunger and hedonic choices across domains

Author:
Otterbring, Tobias
Source:
Food research international 2019 v.120 pp. 124-129
ISSN:
0963-9969
Subject:
marketing,   etc   ; carrots; chocolate; consumer preferences; hunger; public health; satiety;     Show all 7 Subjects
Abstract:
... This study investigated the link between hunger and individuals' inclination to make hedonic choices in several distinct consumption domains. Participants made a set of binary choices between hedonic and utilitarian items, both from the food domain (for example, between chocolate and carrots) and from domains unassociated with food (for instance, between an apartment with a nice view and an apartm ...
DOI:
10.1016/j.foodres.2019.02.032

8. Consumers’ preferences for electricity-saving programs: Evidence from a choice-based conjoint study

Author:
Hille, Stefanie; Weber, Sylvain; Brosch, Tobias
Source:
Journal of cleaner production 2019 v.220 pp. 800-815
ISSN:
0959-6526
Subject:
marketing,   etc   ; conservation programs; consumers (people); electric utilities; electricity;     Show all 5 Subjects
Abstract:
... Electric utilities play a crucial role in designing and deploying electricity conservation programs. However, because people can freely decide to participate in such programs or not, better understanding what types of programs appeal to specific groups of customers is fundamental. The authors therefore explore preferences of likely subscribers for electricity-saving programs defined by various fea ...
DOI:
10.1016/j.jclepro.2019.02.142

9. Information Use for Marketing Efficiency of Underutilized Indigenous Vegetable

Author:
Olugbade, Yetunde Kanyinsola; Oluwasola, Oluwemimo; Ayanwale, Adeolu Babatunde; Oyedele, Durodoluwa Joseph
Source:
International journal of vegetable science 2019 v.25 no.2 pp. 138-145
ISSN:
1931-5279
Subject:
marketing strategies,   etc   ; extension education; farmers; models; prices; vegetables;     Show all 6 Subjects
Abstract:
... The role of marketing information on the marketing efficiency of underutilized indigenous vegetables requires clarification so that an appropriate marketing extension services model can be developed. Responses from 206 marketers indicated that types of marketing information used included information on price, quantity to buy, and quantity and where to sell. The marketing is efficient as determined ...
DOI:
10.1080/19315260.2018.1487497

10. Price transmission in the presence of a vertically integrated dominant firm: Evidence from the gasoline market

Author:
Farkas, Richárd; Yontcheva, Biliana
Source:
Energy policy 2019 v.126 pp. 223-237
ISSN:
0301-4215
Subject:
wholesale marketing,   etc   ; asymmetry; foreclosure; gasoline; market power; markets; prices; Hungary;     Show all 8 Subjects
Abstract:
... The present paper provides an empirical examination of cost pass-through on a market with a vertically integrated firm which has substantial market power in wholesale and faces competition in retail. Our investigation focuses on gasoline pricing in Hungary, where a court-case against the dominant firm on the market provides us with detailed evidence regarding the price-setting behavior of the vert ...
DOI:
10.1016/j.enpol.2018.11.016

11. Analysis of heterogeneity in the preferences of wine consumption

Author:
Rodríguez-Donate, M. Carolina; Romero-Rodríguez, Margarita E.; Cano-Fernández, Víctor J.; Guirao-Pérez, Ginés
Source:
Wine economics and policy 2019
ISSN:
2212-9774
Subject:
marketing strategies,   etc   ; issues and policy; models; sociodemographic characteristics; wines; women;     Show all 6 Subjects
Abstract:
... The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional wine-producing countries. However, until now these strategies have been designed considering these segment ...
DOI:
10.1016/j.wep.2019.02.006

12. Innovation-induced food supply chain design

Author:
Zilberman, David; Lu, Liang; Reardon, Thomas
Source:
Food policy 2019 v.83 pp. 289-297
ISSN:
0306-9192
Subject:
marketing,   etc   ; feedstocks; food supply chain; issues and policy; supply chain;     Show all 5 Subjects
Abstract:
... We present a conceptual framework depicting the issues and strategies of a firm with an innovation (in product or technology or system). To “implement” the innovation in terms of procurement of feedstock (intermediate inputs), production and processing, and marketing, the innovating firm undertakes strategic design of its supply chain. It must decide how much to produce, what segments of the suppl ...
DOI:
10.1016/j.foodpol.2017.03.010

13. Links among innovation, food system transformation, and technology adoption, with implications for food policy: Overview of a special issue

Author:
Reardon, Thomas; Lu, Liang; Zilberman, David
Source:
Food policy 2019 v.83 pp. 285-288
ISSN:
0306-9192
Subject:
wholesale marketing,   etc   ; food policy; innovation adoption; postharvest technology; supply chain;     Show all 5 Subjects
Abstract:
... This overview paper introduces the special issue focused on links among innovation, food system transformation, and technology adoption in all segments of agrifood value chains from inputs to farming to post-harvest segments including logistics, wholesale, processing, and retail. We identify the issues and the gaps in the literature, and then note key points and contributions of the papers in the ...
DOI:
10.1016/j.foodpol.2017.10.003

14. Shallow geothermal energy under the microscope: Social, economic, and institutional aspects

Author:
Tsagarakis, Konstantinos P.
Source:
Renewable energy 2019
ISSN:
0960-1481
Subject:
marketing,   etc   ; economic evaluation; ecosystem services; geothermal energy; stakeholders;     Show all 5 Subjects
Abstract:
... The design and operation of Shallow Geothermal Energy (SGE) systems have been continuously increasing in scientific research over the past years. What hinders the wide penetration of SGE systems in most countries are issues mostly related to high installation costs, administration, stakeholders' awareness, and marketing. On top of this, SGE systems lack an in-depth economic evaluation, which is of ...
DOI:
10.1016/j.renene.2019.01.004

15. International segmentation in the food domain: Issues and approaches

Author:
Grunert, Klaus G.
Source:
Food research international 2019 v.115 pp. 311-318
ISSN:
0963-9969
Subject:
food marketing,   etc   ; consumers (people); cross cultural studies; eating habits; lifestyle;     Show all 5 Subjects
Abstract:
... International segmentation is defined as the identification of groups of consumers with similar needs and wants in the food domain across cultural units. Four criteria for such segmentations are discussed (theoretical support for the segmentation base, cross-cultural relevance of the segmentation base, cross-cultural validity of the measurement instrument, validation by measures of responses to ma ...
DOI:
10.1016/j.foodres.2018.11.050

16. Multisensory experiential wine marketing

Author:
Spence, Charles
Source:
Food quality and preference 2019 v.71 pp. 106-116
ISSN:
0950-3293
Subject:
marketing strategies,   etc   ; markets; music; sensory evaluation; taste; wine industry; wines;     Show all 7 Subjects
Abstract:
... The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. In recent years, however, this area of interest has morphed into a growing range of multisensory tasting events in which wine and music are paired deliberately in order to assess, or increasingly to illustrate, the ...
DOI:
10.1016/j.foodqual.2018.06.010

17. Sustainability marketing at the farmers’ market: An ethnographic analysis of ambiguous communication

Author:
Garner, Benjamin
Source:
International journal of consumer studies 2019 v.43 no.1 pp. 14-22
ISSN:
1470-6423
Subject:
marketing,   etc   ; anthropology; consumer behavior; consumers (people); farmers; interviews;     Show all 6 Subjects
Abstract:
... Farmers’ markets have grown rapidly in recent decades. One explanation for this growth relates to consumers’ view that farmers’ market products are more sustainable. While many have analyzed customer preferences at farmers’ markets, few have examined farmers’ message strategies in this space. Little has been done to analyze the ways farmers use sustainability as a marketing approach. This ethnogra ...
DOI:
10.1111/ijcs.12479

18. Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany

Author:
Iweala, Sarah; Spiller, Achim; Meyerding, Stephan
Source:
Journal of cleaner production 2019 v.215 pp. 315-328
ISSN:
0959-6526
Subject:
marketing strategies; social marketing,   etc   ; altruism; consumer surveys; cultural differences; empirical research; ethics; food choices; foods; sales; supermarkets; Germany; United Kingdom;     Show all 13 Subjects
Abstract:
... Food products with ethical claims are stacked on supermarket shelves in ever increasing numbers, but their share of total food sales does not usually climb above a one-digit figure. Numerous consumer studies have investigated the motives of consumers to purchase food items with ethical claims, as well as the potential purchase barriers. The presented study merges these insights with the concept of ...
DOI:
10.1016/j.jclepro.2018.12.266

19. The impact of junk food marketing regulations on food sales: an ecological study

Author:
Kovic, Y.; Noel, J. K.; Ungemack, J. A.; Burleson, J. A.
Source:
Obesity reviews 2018 v.19 no.6 pp. 761-769
ISSN:
1467-7881
Subject:
food marketing; marketing policy,   etc   ; nutrition; sales; United States;     Show all 5 Subjects
Abstract:
... OBJECTIVE: To evaluate the impact of junk food broadcast marketing policies on nationwide junk food sales and identify policy characteristics effective in reducing sales. METHODS: Country policy data (n = 79) were categorized in a thorough literature review and analysed using a repeated measures design against data on food sales per capita. Study conducted in United States, 2017. RESULTS: Countrie ...
DOI:
10.1111/obr.12678

20. Exploring the life of fuel price responses in retail markets. The effect of cross-sectional aggregation

Author:
Balaguer, Jacint; Ripollés, Jordi
Source:
Energy policy 2018 v.119 pp. 495-501
ISSN:
0301-4215
Subject:
retail marketing,   etc   ; gasoline; markets; prices;     Show all 4 Subjects
Abstract:
... Empirical studies on vertical price transmission in retail fuel markets commonly use average group data of petrol stations. In this paper a simulation approach is employed to illustrate that, in this case, the persistence of price responses tends to be overestimated. To explore the real extent of the problem, we apply the mean group (MG) and the mean group with common correlated effects (MG-CCE) e ...
DOI:
10.1016/j.enpol.2018.05.013