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The Marketing of Nature
- Wilcove, David S., Ghazoul, Jaboury
- Biotropica 2015 v.47 no.3 pp. 275-276
- ecosystems, marketing, monitoring, opportunity costs, parrots, scientists, urban areas
- According to its advocates, an ecosystem‐services‐based approach to conservation will engender greater public support and produce more durable victories. Here, we identify three potential opportunity costs associated with such an approach: (1) diminished attention to protecting rare, localized species (the night parrot effect); (2) diminished attention to protecting wild, remote areas (the proximity‐to‐people effect); and (3) an emphasis on restoration projects near urban areas rather than the protection of relatively intact ecosystems (the rise‐of‐restoration effect). We encourage scientists and conservation practitioners to undertake the necessary monitoring and research to determine the magnitude of these opportunity costs.