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"Healthier eating" and the effects on health food retailing
- Davies, G.
- British food journal 1992 v.94 no.4 pp. 30-36
- diet, health promotion, retail marketing, eating habits, food choices, United Kingdom
- Presents a case history of a specialist health food retailer to illustrate the effect of the growth in interest during the 1980s in consuming "healthier" products. Health food shops had earlier benefited from the trend, but found it more difficult to survive once the concept was exploited by mainstream grocery and chemist retailers. The study is based upon two earlier analyses of the sector by the author. Raises questions about the future for all specialist health food retailers.