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Retailing and distribution in the new Europe
- Lyle, I.
- British food journal 1995 v.97 no.6 pp. 25-31
- food marketing, retail marketing, Europe
- Considers the issues affecting retail and distribution in the new Europe. Analyses ways in which retailing will change in the next century. Classifies the retail distribution chain into three stages: growth, maturity and regeneration. Describes the characteristics of each stage. Forecasts the developments that are likely to take place in the retail environment in the next decade, including growth in home shopping and narrowcasting.