Jump to Main Content
The new Europe: an overview
- Morton, C.
- British food journal 1995 v.97 no.6 pp. 6-13
- food industry, food policy, international cooperation, Europe
- The forces shaping the "new Europe" are many and varied. The changes will test food manufacturers to the limits. If appropriate strategies are to be developed, a clear understanding is needed of the forces driving change and their likely effects. Outlines the forces driving change, including: the prospect of further EU enlargement; the liberalization of trade in central and eastern Europe; the GATT and CAP agreements. Suggests ways in which manufacturers need to adjust to the changes and the issues they need to be aware of.