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From retail theatre to retail food show: the shrinking face of grocery
- Newman, A.J., Cullen, P.
- British food journal 2001 v.103 no.7 pp. 443-452
- supermarkets, food marketing, retail marketing, consumer behavior, grocery stores, spatial distribution, foods, nonfood products, consumer preferences, consumer attitudes, case studies, marketing
- Sets out to consider the way in which food retailing has altered in the face of competitive and other forces. Specifically, the space allocated in respect of the mix of food and non-food product areas, and the redistribution of priorities as traditional retailer policies and strategies become transformed by consumer demand. Discusses large food supermarket chains to provide a context for development. A framework of four major factors, time, location, space and merchandising, is used to help to identify and analyse key factors in the customers' and retailers' expectations and strategic thought behind the merchandise arrangements.