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The production and marketing of organic wine in Sicily

Crescimanno, M., Ficani, G.B., Guccione, G.
British food journal 2002 v.104 no.3/4/5 pp. 274-286
wines, organic foods, food production, food marketing, marketing channels, agricultural policy, Italy
This paper aims at a better knowledge of the organic wine sector in Sicily. In the last few years regulations 2078/92 and 2092/91 have had a wide diffusion in the agricultural regional context; a rapid increase of areas and farms justify the attention paid by the European union policies. Two aspects of the sector have been examined: the influence on the implementation of Reg. 2078/92 with regard to diffusion of the organic wine sector in Sicily; and a group of farms in the west of Sicily have been analysed to verify the scenario of organic wine, and the strategy used in the commercialization of organic production. The results show a very interesting framework for organic wine. This is a sector in the process of major expansion, especially with regard to the trade profile, mainly because of increasing demand from markets abroad.