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Effects of generic advertisement on demand: the case of the Washington State Apple Commission

Author:
Wilmot, Erin, Chouinard, Hayley H., Yoder, Jonathan K., Schotzko, R. Thomas
Source:
Journal of food distribution research 2008 v.39 no.2 pp. 40-49
ISSN:
0047-245X
Subject:
marketing, advertising, apples, models, data analysis, Washington
Agid:
2109212