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Main content area

Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food

Author:
Mai, L.W., Ness, M.R.
Source:
British food journal 1999 v.101 no.11 pp. 857-870
ISSN:
0007-070X
Subject:
foods, marketing channels, consumer behavior, consumer satisfaction, United Kingdom
Agid:
3046435