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The media and the market: the case of CJD
- Dawson, Clare, Lyons, Howard
- British food journal 2003 v.105 no.6-7 pp. 380-394
- Creutzfeldt-Jakob Syndrome, health information, industry, information sources, meat, news media, public health, sales, stakeholders, United Kingdom
- Using the example of CJD in the UK, this article shows that the intensity of press coverage of this public health story is unrelated to actual deaths. Yet press coverage seems to have had a (negative) impact on the sales of meat. The perceived trustworthiness of sources of information on such health related topics are explored. The implications and opportunities for stakeholders including government and industry are considered.