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Advances in economics of marketing and implications for aquaculture development

Author:
Kinnucan, Henry W., Asche, Frank, Myrland, Oystein, Roheim, Cathy A.
Source:
Aquaculture economics & management 2003 v.7 no.1-2 pp. 35-53
ISSN:
1365-7305
Subject:
aquaculture, food marketing, generic advertising, integration (economics), markets
Abstract:
This paper builds on an earlier review by Kinnucan and Wessells (1997) by discussing in some detail product differentiation, market integration, and generic advertising. The goal is to identify approaches and findings in each topical area that would appear to have relevance for aquaculture. Selected applications are given to highlight principles and to demonstrate usefulness.
Agid:
318144