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Website Usage Information for Evaluating Beef Cattle Extension Programming

Author:
Parish, Jane A.
Source:
Journal of extension 2011 v.49 no.5 pp. 4
ISSN:
1077-5315
Subject:
Internet, beef cattle, computer software
Abstract:
A beef cattle Extension website was evaluated over a 4-year period using Web analytics software to determine usage trends, assess website quality and areas where improvements were needed, and identify beef cattle Extension programming interest among clientele. Website pageviews peaked at times when the website was an integral component of an Extension program, and seasonal trends in viewing were observed. Indicators of website quality were favorable relative to the entire Extension website for the state. The information obtained from this analysis was utilized to improve the website and beef cattle Extension programming efforts.
Agid:
3257929