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History and development of Brazilian floriculture

C. E. F. de Castro, C. Goncalves, M. L. S. Tucci
Acta horticulturae 2015 v. no.1060 pp. 17-21
commercialization, cut flowers, employment, exports, farmers, floriculture, flowers, greenhouses, immigration, industry, markets, ornamental plants, postharvest treatment, research institutions, sales, transportation, universities, Brazil
The Brazilian floriculture dates from the 19th century, when Italian and German immigrants arrived in the country. Later in the 1920s and 1940s the Japanese and the Dutch established a new age in the Brazilian floriculture. The techniques to flower postharvest handling, for an example, began in 1990, when national research institutions and universities established formal groups of work. Nowadays, the total area of cultivated floriculture industry in Brazil reaches 5,260 ha. About 60% of the area is dedicated to the production of flowers and the remaining area to other ornamental plants. Approximately 1,300 ha of production are done under greenhouses. The floriculture industry accounts for 3,500 private farmers employing 26,000 direct jobs in the country and 40,000 jobs, spread in supplier of goods, distribution, transportation, wholesale, retail and floral design. Brazilian exports of flowers and other ornamental plants reached in 2012 the amount of 26.01 million dollars and, in the internal market, more than 50% of it is due to the sales of cut flowers. The commercialization of floriculture products reaches its peak during Easter, Mother’s Days, Valentine’s Day, Memorial Day, Christmas and New Year’s Eve. On these occasions there are 12,000 points of retail sales in the country, increasing the delivery sector of the Brazilian economy by 100%. However, the internal and export markets required the establishment of rigorous standards of quality.