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A cross-sectional analysis of U.S. yogurt demand

Author:
Davis, Christopher, Blayney, Donald, Muhammad, Andrew, Yen, Steven T., Cooper, Joseph
Source:
Journal of food distribution research 2010 v.41 no.2 pp. 36
ISSN:
0047-245X
Subject:
yogurt, consumer demand, consumer preferences, consumer acceptance, contingent valuation, willingness to pay, consumer surveys, consumer attitudes, consumer expenditure, food prices, demand elasticities, sociodemographic characteristics, economic trends, marketing, market development, United States
Abstract:
Among processed and manufactured dairy products marketed in the United States, yogurt has one of the shortest histories and sharpest growth trends. To examine the socioeconomic factors associated with U.S. at-home yogurt demand, a demand system is used to analyze three yogurt products. Findings suggest that own-prices have negative effects and total expenditure has a positive effect on U.S. yogurt demand. Demographic factors do not have a large impact.
Agid:
48807
Handle:
10113/48807