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Convenience food consumption in the Nordic countries and St. Petersburg area

Kahma, Nina, Mäkelä, Johanna, Niva, Mari, Ganskau, Elena, Minina, Vera
International journal of consumer studies 2016 v.40 no.4 pp. 492-500
attitudes and opinions, consumer behavior, data collection, eating habits, education, food consumption, meals (menu), men, prepared foods, social structure, taste, women, Denmark, Finland, Northern European region, Norway, Scandinavia, Sweden
Building on the theoretical framework provided by sociological research on eating practices, family meals, self‐cooked meals and time use, this study examines national differences and similarities in the use of convenience food in Northern Europe. The study draws on two quantitative sets of data, the primary data set (N = 8248) collected in 2012 in Denmark, Finland, Norway and Sweden, and the complementary data set (N = 800) collected in St. Petersburg area in 2013. In general, consumers’ attitudes towards convenience food were negative. Time saving was an important motivator for convenience consumption in all countries. The effects of other attitudes were diffuse and factors such as low cost, health effects, and taste of convenience food, affected convenience consumption differently in different countries. In the four Nordic countries women used less convenience food than men. In Finland and in Norway older respondents used convenience food less often than the young. Generally, the use of convenience food was most frequent among those living alone. The effects of education and occupation were small, implying that the phase of life is more important than social stratification in explaining convenience food consumption. In the St. Petersburg data, there were no differences related to social background.