Jump to Main Content
Role of risk, self-efficacy, and innovativeness on behavioral intentions for mobile payment systems in the restaurant industry
- Makki, Abdullah M., Ozturk, Ahmet Bulent, Singh, Dipendra
- Journal of foodservice business research 2016 v.19 no.5 pp. 454-473
- factor analysis, hospitality industry, model validation, risk perception, self-efficacy, structural equation modeling
- Near Field Communication (NFC) is gaining popularity in the hospitality industry, with NFC based mobile payment (MP) systems appearing to be the most promising application. This study provides a theoretical elaboration on the dimensions of perceived risks, and incorporates consumer self-efficacy and innovativeness as key predictors of behavioral intentions. Data analysis consisted of model validation through confirmatory factor analysis and testing the hypotheses with structural equation modeling. A consumers’ level of innovativeness and self-efficacy are found to predict intention to use. The dimensions of risk are found to be significant and mediate the innovativeness-intention to use relationship.