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Adding value the European way
- Engels, A.
- Acta horticulturae 2017 no.1174 pp. 293-300
- industry, marketing, packaging, product labeling
- In Dutch industry adding value is usually linked to marketing: Point of sale materials like product labels, and packaging. But adding value can mean different kinds of things in nursery production. In this presentation I will indicate several trends on the continent, developments, and examples of added value for nurseries in several countries.