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Adding value the European way

Author:
Engels, A.
Source:
Acta horticulturae 2017 no.1174 pp. 293-300
ISSN:
0567-7572
Subject:
industry, marketing, packaging, product labeling
Abstract:
In Dutch industry adding value is usually linked to marketing: Point of sale materials like product labels, and packaging. But adding value can mean different kinds of things in nursery production. In this presentation I will indicate several trends on the continent, developments, and examples of added value for nurseries in several countries.
Agid:
5899329