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The Throwaway Society: a Look in the Back Mirror
- Hellmann, Kai-Uwe, Luedicke, MariusK.
- Journal of consumer policy 2018 v.41 no.1 pp. 83-87
- consumers (people), history, public opinion, society
- Whilst public criticisms of an increasingly wasteful consumer society emerged already in late nineteenth Century, the specific concept of a “Throwaway Society” was first used in the early 1960s. This short communication sketches the passionate debate around planned obsolescence and oversaturated consumers and offers a short historical glimpse at a persistent, existential problem that still awaits effective solutions.