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Loss Aversion of Time: Serving School Lunches Faster without Impacting Meal Experience
- Sharma, Amit, Moon, Joonho, Bailey-Davis, Lisa
- Ecology of food and nutrition 2018 v.57 no.6 pp. 456-472
- cafeterias, field experimentation, food choices, public schools, school lunch, students, United States
- Loss aversion has been extensively studied in economics, but there is less discussion of it in the context of time. Results from a field experiment conducted in a U.S. public school lunch cafeteria suggest that students could be loss averse to time and that interventions, such as a pre-plated service lane could increase the speed of service and guide students to make better food choices. Faster, pre-plated service lanes may leverage loss aversion bias, be beneficial for larger schools, reduce wait time for students, and thereby increase their satisfaction with the service process.