PubAg

Main content area

Exploring the behavioral and welfare implications of social-comparison messages in residential water and electricity

Author:
Taylor, Michael H., Rollins, Kimberly, Lott, Corey
Source:
Economics letters 2018 v.168 pp. 65-69
ISSN:
0165-1765
Subject:
electricity, energy, energy use and consumption, models, water utilization
Abstract:
Our model shows that how consumers adjust their water or electricity use in response to social-comparison messages (SCM), and the welfare impacts of SCM, depend on the behavioral mechanism driving conservation and whether consumers’ water/energy use is at satiation.
Agid:
6283207