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Exploring the behavioral and welfare implications of social-comparison messages in residential water and electricity
- Taylor, Michael H., Rollins, Kimberly, Lott, Corey
- Economics letters 2018 v.168 pp. 65-69
- electricity, energy, energy use and consumption, models, water utilization
- Our model shows that how consumers adjust their water or electricity use in response to social-comparison messages (SCM), and the welfare impacts of SCM, depend on the behavioral mechanism driving conservation and whether consumers’ water/energy use is at satiation.