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Indoor plant toxicity concerns some consumers©
- Keene, S. A., Kalk, T. N., Clark, D. G., Colquhoun, T. A., Moskowitz, H. R.
- Acta horticulturae 2018 no.1212 pp. 361-366
- cluster analysis, consumer preferences, humans, pets, toxicity
- The addition of plants to an indoor environment provides many benefits; however, some of the most popular plant species purchased for interior use possess harmful qualities. Using conjoint analysis, this study assayed consumers' preferences for toxic attributes in indoor plants. Consumers demonstrated the highest interest in plants that were non-toxic to humans and pets, whereas consumers demonstrated the lowest interest in plants that were extremely toxic to humans and pets. Cluster analysis revealed two distinct segments of consumers characterized by their divergent responses to toxicity attributes.