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Does social interaction have an impact on residents’ sustainable lifestyle decisions? A multi-agent stimulation based on regret and game theory

Cheng, Xiu, Long, Ruyin, Chen, Hong, Yang, Jiahui
Applied energy 2019 v.251 pp. 113366
climate change, decision making, game theory, income, issues and policy, lifestyle, social behavior
A sustainable lifestyle is the inevitable choice for mitigating global climate change. This paper describes a multi-agent simulation to analyze the impact of preferences, income parameters, and interaction intensity on residents’ decision-making about sustainable lifestyles considering social interaction. The results showed that preferences made a difference to residents’ choice and that residents with interest preferences are most susceptible to interactive information. Greater benefits can induce residents to practice a sustainable lifestyle, whereas cost and benefits loss determine the macro trend of group decision-making. In addition, it was found that large nodes (residents with more neighbors) play a key role in guiding residents to implement a sustainable lifestyle. These results improve our understanding of the impact of social interaction on individual decisions to practice a sustainable lifestyle. These findings could facilitate the practical implementation of sustainable lifestyles and provide new ways to launch policies related to sustainable lifestyle promotion.