PubAg

Main content area

A review of French consumers purchasing patterns, perceptions and decision factors for poultry meat

Author:
WALLEY, K., PARROTT, P., CUSTANCE, P., MELEDO-ABRAHAM, P., BOURDIN, A.
Source:
World's poultry science journal 2015 v.71 no.1 pp. 5-14
ISSN:
1743-4777
Subject:
consumer behavior, data collection, economic outlook and situation, issues and policy, marketing, poultry, poultry meat, public opinion, purchasing, surveys, France
Abstract:
In recent years, changing public perceptions and attitudes, as well as a hostile economic climate, have combined to potentially modify French consumer behaviour relating to poultry meat. This paper makes use of a longitudinal dataset that has been constructed through regular surveying of consumers and review information relating to purchasing patterns, perceptions and decision factors in France. These findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.
Agid:
6550802