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Gaining market insights for aquaponically produced vegetables in Kenya
- van Gorcum, Bart, Goddek, Simon, Keesman, Karel J.
- Aquaculture international 2019 v.27 no.5 pp. 1231-1237
- aquaponics, arid zones, consumers (people), food production, foods, interviews, market prices, markets, vegetables, willingness to pay, Kenya
- Aquaponics is a promising technique which enables continuous pesticide-free food production in arid regions. Substantial research has been done with respect to aquaponics technologies and production. However, the demand side of the market has not been investigated in much detail yet. This exploratory study analysed the Nairobian market for aquaponically produced foods. Interviews provided data to get some first insights into the market prices and customers’ perception of aquaponically produced food products. Results showed that the majority of the interviewees claim to be willing to pay more for aquaponically produced food products.