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Food retailers' responses to the GM controversy within the UK
- Jones, P., Clarke-Hill, C., Hillier, D., Shears, P.
- British food journal 2000 v.102 no.5/6 pp. 441-448
- foods, genetic engineering, biotechnology, consumer preferences, food safety, case studies, food marketing, retail marketing, food policy, United Kingdom
- During the late 1990's the controversy surrounding the use of genetically modified ingredients in food became an increasingly controversial issue within the UK. This paper provides a short case study which focuses on the principal issues within the GM debate and reviews the major food retailers policy responses to this debate.