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Food choice models and their relation with food preferences and eating frequency in the Polish population: POFPRES study

Wadolowska, L., Babicz-Zielinska, E., Czarnocinska, J.
Food policy 2008 v.33 no.2 pp. 122-134
eating habits, food choices, food frequency questionnaires, consumer surveys, health foods, novel foods, food retailing, advertising, sensory properties, motivation, consumers, age, sociodemographic characteristics, gender differences, Poland
A sample of 9339 subjects aged 13-75, living in the six macro-regions of Poland rated the preferences of 140 various food products, eating frequency and factors influencing food choice. Four groups of consumers were found: “consumers susceptible to advertising and seeking novel healthy products” (33.2% of the sample), “consumers not taking care of their health” (25.4%), “consumers not susceptible to advertising and taking care of their health” (32.5%), and “consumers insensitive to sensory attributes of fruit and vegetables” (9.0%). Among factors influencing the food choice, sensory and functional factors were significant, and health and price -- moderate. Advertising was generally denied as an important factor in food choice. The food choice motives were highly dependent on age and gender, and to a lower extent -- on region of residence, size of place of residence, economic condition and education level. Women/girls more often showed pro-health behaviours in food choice, choice motives, preferences and food intake.